Mediacts Interactive

creative & branding

CAT.

Branding

About Project.

Caterpillar is the world's leading manufacturer of construction and mining equipment, natural gas and diesel engines, industrial turbines and diesel electric locomotives. It is also a leader in providing financial services through Caterpillar Financial Services.

Mediacts has developed the entire campaign for the launch of two new heavy machinery - extremely important to the company. The great competition in the market brought great challenges to our creation.

This launch included the development of event materials, point of sale, ads for online and offline media, and finally a fully interactive website where leads were collected for the dealers.

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